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6 ways your company can use video

6 ways your company can use video

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Training/Online Course

Whether it’s inhouse training for your own employees or a course for your customers, one of the best ways to do it is with video. Online courses and training have skyrocketed during 2020 due to the pandemic. If your employees or customers have regular training, using video can save you time, money and offer better engagement.

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Social Media Content

Keeping your social media up to date is important. One of the best types of content is video. It’s a great way to get better attention is with videos and there are many ways to produce videos cost-effectively. You can film your videos in-house and get a video production company like Punta Nero to edit them or you can organise a film day where you get a month worth of content filmed in one day and post them throughout the month.

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Announcement

If you have a big announcement coming up then you should consider doing it with a video. People retain 5 times the information when watching a video compared to reading text. It is also a better way to connect with your viewers. It is also a good replacement for live announcements as its less prone to mistakes.

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Explainer

You may have come across a company’s website and not really understood what they do. That is where explainer videos come in to play. Whether it’s your company or a product, they are a great way to explain what you do. Usually, this would be an animation.

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Advertisement

If you are looking for new customers, a video advertisement is a great way to go about this. Think about an advertisement you’ve seen that stands out. Was it a video? If you come up with a creative idea, the advertisement alone can completely change your company.

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Company Introduction

A good way to welcome new customers or employees to your company is with an introduction video. This is popular with recruitment companies to introduce a new candidate to one of their clients. A well-made introduction video will ensure you don’t miss anything out and will save time.