A crucial factor for attracting the right employee is expressing your business identity – video is an effective way to show potential candidates your company culture and business ethics.
Meet the Team
Giving potential candidates an insight into your company culture allows them to make informed decisions regarding their compatibility. Arguably it’s one of the most important things; a meet the team video allows you to attract people who match your company culture.
Social Media Engagement
Almost every candidate will have already checked out your social media accounts prior to applying for a role at your company. Keeping it active and full of engaging content is vital to attracting new people.
If you want to get a specific point across, text animation is a powerful way to achieve it. These videos are created using a mixture of stock footage and animated text or objects.
Using video in the right way can transform your company
In business, video is becoming an essential part of many companies marketing plans. Whether you want to show people what your company is about or reach out to new potential customers – video is a great solution. For instance, explainer videos, showcasing your company culture and business ethics are some great examples of how you can use videos to enhance your company’s online presence.
Every great video starts with an idea; our job is to work with you to make that idea become a reality. Beginning with a meeting, we ask questions to help begin to structure the video. For example, some primary questions may be what your goals are for the video, where will the video be published and who is your target audience – this helps us begin to structure and design the video. Next, we will design a storyboard before creating a pre-production form of the video. This will provide an in-depth insight into what the final video will look like and allow us to consider any amendments or suggestions.
The editing process will mostly happen behind the scenes. We will lay out the whole video then add any animations or complex transitions. Correcting the colour of all the footage is an often overlooked step that is then followed by colour grading. Once the full video is edited, we send you a preview link where you can add comments to exact timestamps and sections of the video. We then go back and correct all this and hand in the final video.
Videos perform much better than any other form of content online. When using a job advertisement video, you will be reaching more candidates, provide more information and stand out among other recruiters.
It’s not always cost effective to have a team film one person for a testimonial or engagement video. With a branded background, popups, subtitles and other additions, you can make what would be a boring video, much more interesting at a fraction of the cost.